Introducing Lonie

Find your lonie here.

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Intro

Intro

lonie is built with the intention to keep no one lonely. But, it’s major focus is on people that are socially disadvantaged such as introverts. It also solves the current challenges of online dating and helps you find the right companion for you as quickly as possible.


Problem Statement

  • Rise in introvertism and in the number of single people > There has been a rise in the number of young people who identifies themselves as introverts. Introverts, even though successful in other parts of life, find it difficult to connect with people in general, forget dating.
    > This costs them a lot of mental torture where they can’t connect with people but they also don’t want to get left behind all alone.
    > So, they want to find companionship but it gets really difficult for them, specifically.

  • Limited gateways to interact with the opposite genders > This can be attributed to how economies are developing and then also on the Covid pandemic which changed our world making people even more lonelier.

  • Dissatisfaction with Existing Apps > Existing apps have multiple issues that make it impossible to find someone for the majority of the population.

  • Statistical Disparities > “80% users running behind the 20%” is in no way going to help everyone connect with someone else.
    > Also a male to female ratio being higher than 1, says that a significant portion of the male users will never find a companion.
    > Also, this imbalance leads to the female population getting a ton of requests, dropping a paradox of choice on them, which makes them handicapped while finding the right person.

  • Lack of Personalization to show out the real you > Users have to rely on a bunch of few questionnaires and their photos to convey their personality.
    > Realistically, 95% of the population are not models. But, the first impression that has been allowed on other dating apps is from the profile picture. This, for no reason, puts a lot of pressure on people (specifically introverts), on getting the right photo out, with exact angles, adding a lot of fakeness to come out as a cool or sassy person (who deserves a date).
    > Humans need more data to understand the other person well. Just photos won’t do it.

Market

Market

A look into Market Opportunities, Competitor Analysis.

Market Challenges & Opportunities

Primary problems

Dissatisfaction with the current apps:
Current apps do not provide the right dating partner due to skewed statistics and superficial set up.

Limited Female participation:
Introverts find mainstream dating apps overwhelming due to their emphasis on superficial interactions.

Competitor Analysis

A lot of apps but still no cure to loneliness

Tinder
Tinder: has become more of a hookup site that a dating site; same statistical problems; lack of personality showcase;
highest paid subscription costs around $500 per month

Bumble
Bumble: statistical problems; lack of personality showcase; poor matching;
Unique Selling Proposition (USPs)

The beauty is more in the backend

-> App should be less superficial and allow people to showcase their true self with a customization page made for them

-> App will have a approximately equal number of male-female participation ratio

-> App will recommend profiles based on your detailed preferences

-> App will give a limited amount of matches which a user needs to accept/reject first to see more matches

-> App will have games where people can interact with each other in the future
Target Audience Insights

Primarily young 'lonie' people

-> Primarily young audience from the age of 16 to 30. But age no bar.

-> Are tech-savvy, go to internet on a daily basis and have smartphones.

-> Lives in India.

Personas

Personas



Let’s define some user personas that are primary targets for this app:

Shirish B., M-30

Goals:
> Advance in the marketing field and eventually take on a leadership role.
> Find a life partner who understands his life ambitions and his personality well.

Frustrations:
> Limited time for socializing and dating due to frequent business trips.
> Struggles to find a platform that caters to professionals with demanding schedules.

Need:
> Rohan is seeking a dating app that caters to introverts, providing a comfortable space for genuine connections and understanding the challenges of limited daily interactions.

Rohan, M-23

Goals:
> Excel in the field of software development while maintaining a healthy work-life balance.
> Find a partner who appreciates introversion and values deep connections.

Frustrations:
> Limited chances to interact with new people, particularly girls, due to WFH situations.
> Feels overwhelmed by the superficiality of mainstream dating apps.

Need:
> Shirish seeks a dating app that understands the challenges of a busy lifestyle, providing smart matching algorithms and features that align with ambitious professionals.

Priya, F-26

Goals:
> Thrive personally and professionally while finding a compatible life partner.
> Find a right partner who’s compatible with her without getting overwhelmed by the amounts of requests.

Frustrations:
> Past experiences with dating apps was overwhelming.
> Struggles to find a platform that helps her find a right compatible partner in time.

Need:
> Priya desires a dating app that allows her to find limited but proper matches for her without getting a ton of likes or matches.

Prob-Sol

Problem-Solution

Let's find a solution for the problems of our users.

Ideation

Problem

Solution

Limited Time for Socializing:
Busy professionals like Shirish often face constraints in finding time for traditional dating.

Smart Matching Algorithms:
Implement intelligent algorithms that consider the busy schedules of users, recommending them compatible matches according to their exact preferences.

Overwhelmed Introverts:
Introverts like Rohan find mainstream dating apps overwhelming due to their emphasis on superficial interactions.

Introvert-Friendly Features:
Develop features that cater to introverted individuals, creating a comfortable and non-intimidating space for genuine showcase of personality over looks.

Female Struggles in Dating Apps:
Females, represented by Priya, often encounter challenges in finding their right partner due to overwhelming amount of male population on such platforms.

Empowering Female Profiles:
Provide tools and features that empower female users with right recommendations, helping them find their partner more accurately without getting overwhelmed by responses.


User Journey



Wireframes

Development

Development

A plan to get the MVP developed as quickly as possible.

MVP Features

Feature

Reach

Impact

Confidence

Effort

RICE score

Sign Up and Login Flows

High

High

Medium

Low to Medium

20.5

Setting Up an Account

Medium

High

High

Medium to High

5

Users Queue and Selection/Rejection

High

High

High

High

4.5

Chat Functionalities

High

High

Medium

High

4.5

Matches

High

High

High

Medium to High

7.5

Recommendation Models

Medium to High

High

High

Medium to High

10
Technology required

Tech Stack for Development

Frontend
Flutter: quick to develop and implement android apps as well as iOS apps. A lot of modules available to help speed up the process of app development.

Backend
Node.js: Node.js will be flexible for this project to use to set up the backend. Other alternatives are Flask, Django, etc. that can be used by developers not that procifienct with JavaScript.

Machine Learning
Python, PyTorch: Due to a ton of libraries available with python, it's easier to use it here. For ML model development (such as recommendation systems), PyTorch can be leveraged as it provides a lot of flexibility while building customized ML models.

Database
MySQL or PostGres: Both provide good relational database functionality for the type of user data we will store.

Cloud Infra
AWS: AWS provides a lot of flexibility while scaling as well as AWS has a lot of applications for cloud that will help us better deploy our services. From security to APIs to ML processing to storage everything can to handled by AWS.

GTM

Go To Market Strategy

Let's find a solution for the problems of our users.

Marketing and Promotions

First City to target: Delhi

-> Social Media should be a primary source for marketing.
> Our target audience is a heavy social media user. Mostly Instagram will work along with Reddit and YouTube.
> Marketing budget should be decided for each of these platforms and soft-promotions should start even before MVP is launched.

-> For getting more female users on the platform:
> Tie up with female led product companies such as make up companies or clothing companies to promote the app more in those demographics.
> Offer females more offers such as a one-month premium feature access for free.
> Work with these companies to understand what we can provide to them and in return they should bring more female audience to the platform.

-> Recommend to a friend feature.
> A user should recommend someone to their friend, making them aware of our platform.
> A user can also refer the app to their peers to get in-app benefits. For example: One month subscription free if 10 users are brought in by this user.

-> Word-of-mouth publicity based on the USP.
> Target should be to create such buzz regarding the matches received on this app, that people start recommending the app to everyone they meet (who they think might need it).
> Any potential user currently using any other dating app, should at least try using this app once.
Monetization

Premium version and other ways

-> Stickers to paste on people's board.
> Charge users for buying stickers or items that they can give to the people that they like. Reddit does this for posts.

-> More Customizations offered with Premium version.
> Users can add more custom sections and fields to showcase different aspects of their personality. For instance, they can add music at places, add voicenotes, personalize the board even further, etc.

-> More visibility with Premium version.
> Users will get boosted visibility over other users.

-> Optional: More matches (than the limit of 10) with Premium version.
> This feature will give users more options but defeats the main goal of app to provide a succinct list of 10 best matches.




Soon Available on a App Store near you.

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